WINNINGSTAR (Group) Co., Ltd., established in 1999 and headquartered in Yiwu, China since 2000, has evolved into a multinational enterprise integrating research and development (R&D), supply chain management, and brand management. Its R&D center is located in Shenzhen, China.

Over the past 25 years, WINNINGSTAR has specialized in the R&D, production, and sales of high-end, fashionable, and intelligent home appliances. Its products are sold in 187 countries and regions across Europe, the Americas, Asia, and Africa, serving tens of thousands of wholesalers and supermarket customers (including well-known supermarket brands). The company maintains excellent partnerships with more than 400 manufacturers in China.

Adhering to the corporate mission of "building an excellent team, fully serving customers, and becoming a blessing to many," WINNINGSTAR is guided by the vision of "leading the lifestyle of people worldwide." It aspires to become a leader in the supply chain of international brands. The company leverages product innovation as the driving force for brand building, prioritizes quality assurance and enhancement as the core of brand development, fosters the brand's soul through cultural dissemination and public welfare support, and enhances brand awareness, reputation, and loyalty through distinctive brand promotion activities. By continuously driving strategic transformation and management reform, WINNINGSTAR has achieved sustained, healthy, and rapid development.

WinningStar products include: home appliances (Fan, Electric Iron, Extension Socket, Washing Machine, Water Dispenser), Kitchen Appliances(Oven, Refrigerator, Air Fryer, Juicer Blender, Infrared Cooker, Meat Grinder, Sandwich Maker, Microwave Oven, Rice Cooker, Kettle).