WINNINGSTAR Group Supports Women's Empowerment Initiative in The Gambia

Local time on June 25, 2026, Fu Chujian, Chairman of WINNINGSTAR Group, traveled to The Gambia in West Africa to officially attend the national public welfare initiative themed BUILDING BETTER FUTURES TOGETHER. Hosted by the MAA FOUNDATION FOR WOMEN and co-organized by WINNINGSTAR Group and SA SOMBILLY, the event centers on the core demands of social and livelihood development in The Gambia, with key objectives of empowering women, consolidating family foundations and revitalizing grassroots communities. It stands as a key national initiative for livelihood improvement and gender equality advancement in The Gambia, as well as an iconic practice through which WINNINGSTAR Group earnestly implements Belt and Road Initiative international cooperation, expands public welfare undertakings for people’s wellbeing across West Africa, and demonstrates the social responsibility and compassionate commitment of a Chinese enterprise.

Warm-hearted 

Public Welfare Support

△On-site material delivery

△On-site material distribution

Material Donations

As a core co-organizer of the event, WINNINGSTAR Group responded directly to the practical living needs of grassroots women and vulnerable families in The Gambia by donating livelihood necessities     . The donated supplies fall into four major categories:daily living essentials, supporting materials for women’s entrepreneurship, public amenities for community convenience, and maternal and child health protection supplies. These materials will be distributed precisely to female entrepreneurs in rural Gambian communities, single-parent households and low-income women groups. They will effectively ease the local shortage of supplies for women’s production and daily life, and provide fundamental hardware support for women to achieve independent employment and steady household income growth.

Mr. Fu Stated

Material assistance goes beyond meeting basic survival needs and focuses on long-term empowerment by teaching beneficiaries self-sustaining skills. Chairman Fu Chujian stated in his speech at the event:“Women are the backbone of families and a pivotal driving force for community development. Supporting women in The Gambia safeguards the stability of countless households and fosters internal momentum for the sustainable development of local communities. WINNINGSTAR stands ready to deliver tangible material aid to light up a glimmer of hope for vulnerable groups.”

Deepen

Government Enterprise Collaboration

1.Government Enterprise Collaboration

This national initiative constitutes a vital measure for The Gambia to advance gender equality, narrow urban-rural development gaps and revitalize grassroots community vitality. For a long time, rural women in The Gambia have been trapped by developmental constraints including insufficient entrepreneurial resources, inadequate skills training and limited market access, which hinder household income growth and overall community advancement. Partnering with event host MAA FOUNDATION FOR WOMEN and collaborator SA SOMBILLY, WINNINGSTAR has built a tripartite support mechanism integrating enterprises, government and social organizations. Leveraging the public welfare platform, the Group has rolled out free vocational skills lectures and supporting charity services, combining material donations with capacity building. This shift empowers local women to move from passive recipients of aid to self-reliant income earners, ultimately helping them achieve capacity improvement, financial independence and self-value realization.

2.Press Conference Venue

At the event, Gambian women representatives, community leaders and officials from the charitable foundation spoke highly of WINNINGSTAR’s charitable contributions. They acknowledged that the group has integrated its strength as a multinational enterprise into local social development, aligned its practical actions with The Gambia’s national livelihood development agenda, injected positive momentum from foreign-funded enterprises into the cause of protecting women’s rights and interests across West Africa, and embodied tangible achievements in joint livelihood development under China-Africa friendly cooperation.

Anchoring the Long-term  

Layout in West Africa

△Chairman Mr. Fu Inspects WINNINGSTAR Brand Store

This public welfare project marks a key component in WINNINGSTAR Group’s deepened West Africa strategy. Adhering to its overseas development philosophy of "consolidating trade foundations, connecting hearts through public welfare, and pursuing industrial symbiosis", the Group leverages its mature supply chain and industrial operation strengths built up through years of presence in multiple African countries. It has positioned The Gambia as a core strategic hub within its West African layout and formulated a multi-tiered blueprint for long-term development.

1People's Livelihood Implementation

Moving forward, the Group will develop a supply chain for light industrial goods, daily necessities and new energy consumer products tailored to local Gambian conditions. It will introduce cost-effective daily commodities to lower local living expenses and boost the growth of the domestic commercial circulation sector.

2Localized Employment

Give priority to recruiting local women and youth groups into the cooperative industry chain, provide a supporting vocational skills training system, and promote long-term employment for women through stable industrial positions, transforming public welfare assistance into a sustainable channel for employment and income increase.

3Deepen Public Welfare

We have established a long-term strategic partnership with the MAA Women's Foundation, continuously implementing a series of public welfare projects such as female entrepreneurship incubation, community public facility upgrades, and rural education support, in order to create a normalized and systematic overseas public welfare brand.

4Integrate into the Belt and Road

Relying on the foundation of friendly economic and trade cooperation between China and Gambia, we will promote the establishment of advantageous industries such as new energy, new materials, and smart home in Gambia, empowering local industrialization and urbanization through economic and trade cooperation, and building a bidirectional virtuous cycle of "economic and trade cooperation nurturing public welfare, and public welfare reputation empowering economy and trade".

One day prior to the charity event (June 24), Fu Chujian, Chairman of WINNINGSTAR Group, paid a courtesy visit to theMinister of Trade of The Gambia.He emphasized that WINNINGSTAR has established a solid presence in Africa for many years and consistently upholds its overseas corporate mission of "driving the upgrading of better living standards across the region". As a pivotal country in West Africa, The Gambia boasts remarkable geographic potential and urgent demands for livelihood improvement. WINNINGSTAR will stay committed to the original aspiration of mutual benefit and win-win results, acting not only as a high-quality economic and trade investor but also as a responsible partner for community co-development. Through tangible industrial investment and charitable initiatives, the Group will deepen people-to-people friendly exchanges between China and The Gambia and contribute to the shared prosperity of the West African region.

Sublimation of 

Corporate Responsibility

BETTER FUTURE

From deep engagement in domestic public welfare initiatives to far-reaching cross-border charitable endeavors along the Belt and Road Initiative, WINNINGSTAR Group has consistently integrated corporate social responsibility into its global development strategy. This charitable mission to The Gambia transcends superficial one-off material donations. It embodies the pragmatic commitment and humanitarian goodwill of Chinese enterprises within the broader framework of women’s empowerment, household revitalization and community development in developing nations. By addressing grassroots livelihood needs at the micro level to align with global goals for gender equality and sustainable development, WINNINGSTAR vividly interprets the mutually beneficial cooperation between China and foreign countries under the vision of building a community with a shared future for mankind.

Going forward, WINNINGSTAR Group will continue to take industries as the bridge and public welfare as the bond to further expand its cooperation footprint across West Africa. It will make concerted efforts in multiple dimensions including trade connectivity, livelihood support, talent training and community development. Driven by the dual engines of sound business operation and compassionate charity initiatives, the Group will write a new chapter for Chinese private enterprises pursuing ethical overseas development and win-win cooperation, and keep contributing WINNINGSTAR’s strength to China-Africa friendly economic and trade ties as well as cultural exchanges.